Goat Wrestling Perseverance

Episode 37 - Entrepreneur expert. ~2M Youtube subscribers. Author and investor with Evan Carmichael and host Dave Swanson

June 28, 2019 Dave Swanson / Evan Carmichael Season 2 Episode 37
Goat Wrestling Perseverance
Episode 37 - Entrepreneur expert. ~2M Youtube subscribers. Author and investor with Evan Carmichael and host Dave Swanson
Chapters
Goat Wrestling Perseverance
Episode 37 - Entrepreneur expert. ~2M Youtube subscribers. Author and investor with Evan Carmichael and host Dave Swanson
Jun 28, 2019 Season 2 Episode 37
Dave Swanson / Evan Carmichael

Evan Carmichael believes in entrepreneurs. At 19, he built then sold a biotech software company. At 22, he was a venture capitalist helping to raise $500,000 to $15 million. He now runs EvanCarmichael.com, a popular website for entrepreneurs. He breathes and bleeds entrepreneurship. He's obsessed, aiming to help one billion entrepreneurs and change the world. He has set two world records, uses a stand-up desk, rides a Vespa, raises funds for Kiva, wears five-toe shoes and created Entrepreneur trading cards. He speaks globally, but Toronto (#EntCity) is home. He loves being married, his son, salsa dancing, DJing, League of Legends and the Toronto Blue Jays.

#Believe

Thought Leadership Academy

Youtube Channel

Instagram


Dave Swanson

Website

Book 

Goat Wrestling Perseverance Clothes 

Free Chapter of my Bestselling Book? 

Show Notes Transcript

Evan Carmichael believes in entrepreneurs. At 19, he built then sold a biotech software company. At 22, he was a venture capitalist helping to raise $500,000 to $15 million. He now runs EvanCarmichael.com, a popular website for entrepreneurs. He breathes and bleeds entrepreneurship. He's obsessed, aiming to help one billion entrepreneurs and change the world. He has set two world records, uses a stand-up desk, rides a Vespa, raises funds for Kiva, wears five-toe shoes and created Entrepreneur trading cards. He speaks globally, but Toronto (#EntCity) is home. He loves being married, his son, salsa dancing, DJing, League of Legends and the Toronto Blue Jays.

#Believe

Thought Leadership Academy

Youtube Channel

Instagram


Dave Swanson

Website

Book 

Goat Wrestling Perseverance Clothes 

Free Chapter of my Bestselling Book? 

Support the show (https://www.patreon.com/GWPPodcast)

Announcer:

Welcome to goat wrestling, perseverance podcast with your host, Dave Swanson. He's wrestled with goats, climbed mountains, and bicycled across America. He wants to help you with your dreams and goals with one perseverance story at a time.

Dave Swanson:

welcome to goat wrestling perseverance podcast. Today I have a guest that is not just an entrepreneur but helping or trying to help a billion other entrepreneurs out there. He's had guests on his show like Gary Vee, TD Jakes, Tony Robbins, Wim Hoff, Lewis Howes, you name it. He's done all these great things. He's still continuing to help people. He's at Inc com 25 keynote speakers. He's Ford's top 40 marketing talents. I don't know if I can say enough things. He does DJ, he owns a salsas shop. Oh my God. And unfortunately he's the Toronto Blue Jays Fan, but here today I had Evan Carmichael. So Evan, thank you so much for being on the show.

Evan Carmichael:

Thanks for the love man. What's your team?

Dave Swanson:

The Cincinnati reds, which uh, usually by this time, it's a late June. We're already out of the season, so I can't say much.

Evan Carmichael:

You got Votto, he's from Toronto.

Dave Swanson:

I know, but at this point I'm usually waiting for football season to get started. And so it is struggling. But our goat wrestling, we, we jumped right in for the audience. So we get to your perseverance story and I'm excited to hear this.

Evan Carmichael:

So I think along the way for entrepreneurs is tons of persevered stories. I think maybe the one that would resonate the most with your audience, it's you, you like doing all these physical challenges. Um, I did a 90 day tour across the US to start this year, 2019, uh, 23 cities, 90 day tour, bigger tour than most, you know, rock bands will go on and I'm going on as an entrepreneur. And then two thirds of the way through with a month left, I break my neck in Denver. Uh, I fainted, fell out of a chair, a hit my head on the wall, broke by neck and two spots compressed my spine, had three staples in the back of my head, concussion, first time getting a concussion and um, and stayed on the tour. Now stayed on the tour and we had the cancel. My event in in Denver Cause I was in the hospital that day. And then my next event was four days later in, uh, I want to say Kansas City because the city Nina were worry, Kansas City and uh, and I couldn't do the full three hours and I had to get, I had to get pulled off. So my wife Nina was with me and after an hour and a half she said, you're done. Like we're going home. You can't, you can't talk anymore like your concussion is taking over. And um, that was the greatest moment of all time because it's very rare and now you've come up against it because of all the crazy stuff that you get into. But it's very rare that you actually get pushed to your limits. Like your physical, I'm at my physical limit where I can't go another step. I am done. It's very rare that we actually get to reach those points. And so even though, and Kansas City ultimately failed and that I couldn't do the full three hours, I knew going in, it wasn't going to hit three. My goal was one, we did an hour and a half. Um, but I was pumped at like, that was my max and then, and then I stayed on tour the whole time. So that last month we hit another, I don't know, six or seven cities. Um, I still have my two neck braces that I wore at the sleeping and wear it all day long, just 10 minutes off for a shower. And I sat at the front of my room, was a three hour event. I sat at the front with an ice pack on my back in massive pain for three and a half hours and every stop and did my speech. And uh, and I felt amazing because this is like, I don't think accounts until it's hard. It doesn't count until it's hard. Your goal doesn't count until it's difficult. Everybody has the perseverance story who's made it. And so, uh, this was another kind of chapter in my life that I grew even more proud of myself for what I'm capable of. So that, that just ended in April. We came back to Toronto and uh, I'm looking to do a 2020 tour for my next book. And secretly in the back of my head I'm like, it's not going to be as good cause I'm not going to break my neck. Like I'm not going to forcibly throw my head against the wall and break my neck so it's not going to be as good cause it won't be as hard. And so I need to figure out how to make it more challenging because it's through that adversity that you grow.

Dave Swanson:

Yeah. You know, I run seven marathons and you know, it was funny after the first one, you're just at a miracle that you finished it, right? Just like you did, you finished what you had done. But then I started to get addicted to that point where my body told me to stop. I started to get to that point. You know the wall, everybody hears about it. It's 20 miles, 22 miles, wherever you hit it. And I would hit it every single time, every single race. And there was something about it that I absolutely enjoyed. Maybe I'm just, you know, say this like that, like I liked the pain, but you know, like you said, next year is not going to be as challenging because you're not going to have that kind of physical thing going over your head. How have you done that in the past because it's probably been more of a mental challenge to step over when you fail at something or something really gets into your way. What's kind of been your mentality or mindset when something big fails or you do break your neck or you do hit a wall in some sense in the business world or in a, when you're training for something physical.

Evan Carmichael:

I think one when when your heart's beating like crazy, boom, boom, boom, boom, boom. That's a sign you have to do it. You have to do it right. Like if, if, if Dave challenges you to go run a marathon, you might say, I don't want to run a marathon and that's okay. But if you're thinking about it and you're nervous and scared, then you have to do it. You have to teach yourself that you're the kind of person who does difficult things because otherwise you teach yourself that you're scared and you don't follow through. Which is I think where most of where most of America, most of the world is. You're afraid to do something. You're, you're afraid of failing. You're afraid of judgment, you're afraid of failing more. You're afraid of failing in front of somebody else. Like you'll sing in the shower, but you won't sing on the street corner. You record a video, but you won't post it on Youtube because you're afraid of how it might look to somebody else. And I think as long as you are ruled by the opinions of other people, you lose in life. And so you need to attack that fear. I think you should attack that fear and then you tie yourself worth to the effort, not the result. I don't even care if you finish the marathon. I just want you to do your best. Like if you start running a marathon and you, and you pass out after the first mile, but like that's the most you've ever run in your life. I'm pumped for you. Like if you come on and you start, I know you're new in your podcasting journey. If your first podcast you come on and, and all you do is vomit all over your microphone. Like I'm pumped because the first time you try anything you're supposed to suck. You should suck at the beginning. Doesn't mean you suck as a human. It just means that you don't have the skills yet. Well it's the first time I'm doing it. So why do you expect to have the skills you train, you learn, you get better, you attack it. You slowly improve where most people are so afraid to fail that they don't even try. And so I want to attack the things that make me scared, attack things that make me nervous. Even if the results end up sucking the end part of my tour, I wasn't as good as at the beginning of my tour because I'm sitting down for three, nine hours in, in massive pain the whole time. But I'm way more proud of myself for having gone through that difficult part. I'm pumped that I got pulled off a stage cause I hit my Max. Right. And I think when you can tie yourself worth to the effort and not the result, the asset test should be, are you proud of yourself tonight? When you put your head on the pillow tonight, you're going to go to sleep. Are you proud of yourself of what you did today? What you tried doing today, your effort today? Because if you put out that Max effort, even if you failed in society's eyes, he's been, even if one person downloaded your podcast or eight people saw your youtube video or you failed. But are you proud of your effort? And nobody can judge you for that. It's a self judgment thing. Are you proud of yourself today for the effort that you put in? And if that's a yes and that's a consistent yes, you're going to do amazing things with your life and business.

Dave Swanson:

I think one of the things that you know, my audience would be interested in hearing about is where did that come from? Because you know when you were 19 you sold off a, you know, biotech software company, so you kind of had that, that grit or that resolve in you early on. Where did you kind of find that maybe teenage years when you were younger? Was it sports? I think a lot of people would like to hear that. Where's, where did this come from? Was it your parents that kind of threw it on to you because it's your environment or something got you to be built that way even when you were 19 and selling a company? Right.

Evan Carmichael:

I think it's, it's a manufactured environment that I carefully crafted over the past x years. A lot of people around me, close to my wife, we're having a discussion not that long. They'll say you've, you've changed a lot in the past, just a couple of years. You've grown a lot and changed a lot in the past, past couple of years, evolve better. Not, not like men, you suck. I hate you, but, but why? Because I surround myself with the environment that I want to be a part of. And so I think everybody listening, your environment has been perfectly designed to keep you where you are, your environment, what you consume, the people that you hang with, your physical environment, what's on the walls, what do you wear, how you express yourself. All that is it's perfectly designed to keep you exactly where you are. So if you want growth, if you want change, then you have to change your environment. You have to change your habits, you've got to change what you're listening to. I guarantee if you're listening to Dave every day, you're going to get more resilience. It's just going to happen, right? And so whatever you feel like you're missing the most of you, you need to have that. You need to inject that into your own environment. You need to be surrounded by it. So my, my content is mostly geared towards entrepreneurs who profile successful people break down what makes them successful. I've got Elon Musk in my ear, I've got Steve jobs in my ear, I've got Oprah Winfrey in my ear. And so I see all these people who are constantly persevering and struggling and challenging themselves. And so then when I hit the wall, like here's my chance. All I've been doing is injecting this stuff into my brain every day for years. And that allows me to have the courage to go off and do something greater. And so I think people need to pay very careful attention. Doesn't mean you can go intern for Elon Musk and be around them all day long, but you create that environment for yourself. You start with your morning routine. What are you doing to make you feel old, unstoppable, confident every morning. Because most nobody wakes up feeling bold and unstoppable. You had the greatest day today. Tomorrow you wake up and you're starting over. So, so successful people demand that from them. Whether that's a, an entrepreneur, an athlete, like they demand excellence from themselves through their morning routine. And so if you did the thing that made you feel bold, unstoppable confidence every day, if you did that for a year, your life would be dramatically different than where you are right now.

Dave Swanson:

So for the audience that you guys can't see this, but one of the things that Evan does is his hashtag believe that's his kind of tagline. That's what he does. And in his top 10 rules for success in these videos, Evan has almost 2 million subscribers on youtube, hundreds of millions of views in this hashtag believe world. But it's not only that you guys can't see behind me in his office are all these people that he is showing in these videos, the top 10 rules. How did that come about? Like you just said, I want to take top 10 roles and I think I just recently saw you may have taught 50 rules for some of those other content creators are out there like grant Cardone and Gary v. They have so many different things and you're here, you know, you know, try to choose the top 10 and do all of that. And so how do you go about that process of saying these are it, these are the ones, and I know it's probably subjective to you. I love these. This is what I think. Um, but it's opening the discussion of believing in yourself. So how did that all come together? The hashtag believe and the top 10 rules.

Evan Carmichael:

So belief came from my parents. They're on my wall behind me. There's a picture of my parents and I'm, I'm eight or nine years old. They're in the middle and I see this as a giant canvas. I've got five big pictures on my wall in there, one of them. Um, and people often email me and say, hey, how do I buy those pictures behind you? It's like, you want a picture of my parents on your wall. It's a little weird. Like design your environment. You don't, you don't, this is what makes me come alive. You know, I got Steve Jobs and then Kanye West's you'd probably know. But then I've got eph anemia behind me who like, there's no way people know who that is. And then my parents and anyway, so, um, believe came from them. They would always tell me that I was ever really Carmichael. I could do anything that I believed in. And I think everybody actually has a one word most important core value. And when you figure out what that is, I was my first book, your one word. When you figure out what that is, it allows you to go forward, live a more intentional life. Um, the top tens chemo because I'm a big believer in going from idea to action. I think if you look at successful people, the things that they do so well is they get an idea, they do something about it. They just start. But just start. It's not, it's not on Monday. We'll do it in 2020. We're going to do it. When I move out of the house, I'm going to, they start, they start. So if you're listening to Dave and he's talking about his marathon and you're thinking, that'd be cool. want to run marathon. Great. Like go sign up right now for the next marathon. Like that's what successful people do. They go from idea to action. So the top 10 came about because a buddy of mine named mark was, I've been a friend of mine for, I don't know, 15 years, made a blog post about Taylor swift and Kanye west and how Kanye interrupted Taylor. And it was like years after that incident, like why are people still bringing this up? Like can we move past? And also I think Kanye does a lot of things that gets him into trouble. But you can also learn from this guy he's had, he's one more grammys than anybody at his age. He moved from being a producer to a rapper, to an entrepreneur. He has friends like John Legend. Uh, if you think of John Legend, he, he seems to be like the nicest person of all time, which already is weird. Like how does Kanye and John Legend, how are they friends? But John Legend's original name is John Stevens and they're sitting in a bar in Chicago and, and John Steven says, I have this really old school voice. I feel like this isn't even my ear. Like I belonged in the Sinatra era. And Kanye says, you should call yourself the legend. And John Stevens says, Nah, I can't do that. And it's, it's funny how often we talk ourselves down from the big ideas. And so Kanye then made him change his name to John Legit. And it's a story you don't hear right? And even if you hate Kanye, even though you think he's the worst human of all time, you can learn from that. Like how much do you believe in your friends, right? Could, could you believe in, build them up a little bit more. And so I made the first top 10 rules video on Kanye West as a, as a watch this mark video to my friend who was hating on Kanye. So it's not to say Kanye is the greatest human of all time, but you can learn from him. You should learn from him. And it was meant just to be a one off. There was no, this is going to be my brand, this is how I'm going to build this channel up is how I'm going to get known. It was idea to action. It was actually a distraction project. I was doing other videos, but I was so bothered by my friend mark what he posted that I'm going to show this, I'm going to show mark that he should learn from, from Kanye. And I made the video and then that video did well and then people started saying, hey, can you do Jay z? Hey, can you do all these other people? And then that that started the the top 10 rules. And I think people try to plan out their perfect future and, and you fail, you don't know what you're going to be. People have 10 year goals. I think you're thinking small, like who knows what you're going to be in 10 years. You five years ago weren't thinking podcast and here you are. Right. And I think that's actually good. I think you could have a 10 year goal and hit, but it's actually small compared to what you should be doing. And so trust that the ideas come due for a reason. Why did they get this idea? I don't know. Doesn't make any sense. Awesome. I'm going to start. And then you see,

Dave Swanson:

well I think there's a couple things that you just said just now that I absolutely love is that you can learn from anybody. You can learn good things or you can learn bad things, what not to do, what key, what to keep and your tool bag. You hear this all the time, but it's so interesting. I've got to tell this quick story about when I went to go and make the decision to climb Mount Rainier. I was on the phone with somebody and I was like, I want to do something for this monumental birthday. It's coming up. You know, before I turned 30 I did my bike ride across America. I was like, you know, what do I want to do? And this person said, well, I've always wanted to climb mount Rainier. And I said, two seconds later done that. He said, what do you, what do you mean done? I said, I'm already there. I've already envisioned myself on top of the mountain. All that's in the middle between me and there is the fact that I've got a plan, I've got to train. And I got to execute. That's it. That's all I got to do. And I just got laughter on the other end of the phone. But like you're saying, you know, you get an idea and you go straight into action. So for the audience, if you are interested in learning how to do this, learning how to, not just that idea, but all the things that Evan's doing, he's got this thought leadership academy that's coming out in September. And I just only want to share this with the audience. So having, can you talk a little bit about what that's going to be in Toronto and the kind of people that normally go to this type of event?

Evan Carmichael:

Sure. So the thought leadership academy is I take 15 people from the u s and around the world, fly into Toronto and you're with me for three days and it's helping you make an impact and make money from your ideas. So I'm taking people who want to be thought leaders, who, who want to do what I do, who, who want book deals, who want speaking gigs, who want their, their social media to blow up. And and who have a message. Like you want to change the world in some way. The world needs to hear your message. You want to serve, you want to help, but you don't know how to do it. You don't know how to turn it into a full time thing. You don't know how to blow up and get to that next step. You don't know how to build a team and, and I help you do it. And so it's, it's me, my team, you and 14 other people for three full days. And it's meant to be an intensive action oriented event. So we're going to, I'm going to talk about making videos, but then we're going to make videos together. You're going to pull up your phone and you're going to make a video in front of everybody and then we're going to critique it and then you're going to make another video. But it's not just sit at a classroom. We're going to get into action mode. I'm going to talk with action mode and then, well, you are doing it and I want you to get the skills so that when you go home you can then continue that on and build a business around your idea. So it's for people who want to be thought leaders, um, who want to, who want to have an impact from their ideas and tell their story and do it in a way that can help them build business.

Dave Swanson:

But there's another thing that's part of that that's absolutely crucial is that those 14 other people want to be doing the same exact thing as you, and you don't realize what kind of unbelievable network that is and that kind of opportunity to be around those likeminded people and how much you progress, not just from what you're teaching, which is amazing stuff as it is. But those 14 other people, you've got to learn their 10 rules of success and looking at what they've all done and you're just going to continuously learn. So I think it's that, you know, that intellectual curiosity to keep learning to be where you want to be. But you know, starting with this thought leadership academy is just an amazing idea. And so Evan, I want to say thank you for being on the show today. Uh, love these stories. I love how you come about with all these things and you're going to keep making the world believe in themselves. Hopefully you get up to that 1 billion entrepreneurs sooner than later. But thank you again so much for being on the show.

Evan Carmichael:

I appreciate you, David. And how many episodes have you done?

Dave Swanson:

This will be episode number 36

Evan Carmichael:

36. If you guys are liking this and you want to show Dave a little bit of love for all the work, it's not easy booking guests and doing all this stuff, go, go, leave a quick review. Go say thank you. He's pouring all this love and energy. So go give him a quick review as a sign of appreciation that Dave, man, you're making a big impact on my life.

Dave Swanson:

Awesome. Thanks again and I appreciate it.